Bold ideas, seamless experiences.
Selected works from 15+ years of experience.
NYT · Infor · Huge
Redesigning Hospital Task Workflows for Safer, Faster Care
Reimagining how hospital managers assign tasks to staff to prevent errors and support patient care.
Zero to one: Designing Likely Story, a game to help teens and teachers talk about sex ed, and recognize trafficking signs.
Games can get teens talking.
Designing AI for an Art Market That Didn't Exist Yet.
Founding product research for an AI company building trend analytics, generative tools, and authentication for the $64B art market.
Improving UPS Shipping and Tracking for Better Customer Service
Simplified shipping and tracking across web and mobile to cut basic-info support calls and rebuild user confidence in international shipments.
Bringing coherence to enterprise HR tools that run payroll, scheduling, and multi-million-dollar pipelines.
Unifying two large employee experience across Infor's workforce suite, including scheduling, time off, payroll, and approvals.
Understanding Casual News Readers to Boost New York Times Engagement
A mental-model study of casual readers that reframed the For You tab redesign around how people actually want to read, and its not just "hard news".
Building Social Impact Into a Global Design Agency
Designed a mentorship product for survivors of sex trafficking by bringing together experts from the community including a survivor of sex trafficking, The FBI and the Carter Centre as representatives. The sprint model inspired a global hackathon.
Redesigning Daphne Hemily Advisory
A platform, content, and brand rebuild for a Toronto executive coach, serious while maintaining warmth, built for editorial autonomy. Daphne's old site undersold her practice and was too light for the senior clients she's built for. Together, we fixed that.
User Research Sprint: Registered User Bundle
Part of the team that grew internal research sprints from 0 to 200+ in two years. This is one example.
Relaunching AMC Theatres and the Stubs Rewards Program
Led the UX redesign of AMC's web and mobile experiences and the Stubs Rewards program, lifting conversion, session length, and member engagement.